Our Story

Writing has always been my way of capturing life’s fleeting moments. I am used to write everywhere I go; tiny haiku poems captured on café napkins, quiet thoughts scribbled on airplane tickets, and pages of feelings poured into simple notebooks. Writing was my way of keeping moments alive. Years later, when I opened those pages again, they didn’t just remind me of memories—they took me back to who I was in that exact moment.

As the owner of a printing house, I’ve always been surrounded by paper, textures, and designs. One day, while shopping for leather, I was drawn to the colors and smell of the hides. That’s when I knew, this was the moment to create something that could last. Something personal. Something real.

That’s how our notebooks were born. Each one of them is handcrafted in Lebanon, designed with care and passion, made to hold your ideas, plans, and dreams. We don’t mass-produce. Every stitch tells a story. Every detail is intentional. Our notebooks are more than paper, they’re companions on your journey.

I always believed that a notebook is more than paper. It becomes a witness of ideas, of prayers, of plans, of love. When you carry one, it becomes part of your story. And when you open it years later, it takes you back, just like my poems once did for me.

This is not just a brand. It’s a journey of craftsmanship, emotion, and purpose. And I’m honored to share it with you.

A La Carte — Notebooks made for life.

With heart,
Sandra Bejjani
Founder – A La Carte